ChatterBank1 min ago
BBC TeleTubbies a huge success in China
// The BBC's more innocent fare has already proved a hit with Chinese parents. The loopy frolicking of Tinky Winky and the Teletubbies and In the Night Garden's Iggle Piggle – or Yigu Bigu as he's known in China - have topped television ratings, selling more than 500,000 DVDs in China.
"There is a growing appetite for content that is warm, educational and safe," says Mr Cheung in his Beijing office where a large poster of the Top Gear triumvirate looms over his head. "Our content compares favourably with a lot of other children's animation which contains a lot of violence and fighting."
The children's television market in China has come a long way in a short period. In 2003, when the BBC first sold Teletubbies to China's state broadcaster CCTV, there was no concept of pre-school programming and no CCTV children's channel, recalls Mr Cheung.
The show became a massive surprise hit, spawning a line of hugely successful Teletubbies Entertainment Centres in five Chinese cities where parents can take their children to play with the characters in a deliberately educational environment.
"With most parents only having one child, and with a great emphasis on education and protecting children's innocence in China, we've found that Chinese parents are increasingly prepared to spend real dollars on their children," Mr Cheung says. In a country wracked by piracy, Worldwide's healthy sales of the genuine article are a testament to this fact. //
http://www.telegraph....for-BBC-in-China.html
A great British success story, don't yo agree?
"There is a growing appetite for content that is warm, educational and safe," says Mr Cheung in his Beijing office where a large poster of the Top Gear triumvirate looms over his head. "Our content compares favourably with a lot of other children's animation which contains a lot of violence and fighting."
The children's television market in China has come a long way in a short period. In 2003, when the BBC first sold Teletubbies to China's state broadcaster CCTV, there was no concept of pre-school programming and no CCTV children's channel, recalls Mr Cheung.
The show became a massive surprise hit, spawning a line of hugely successful Teletubbies Entertainment Centres in five Chinese cities where parents can take their children to play with the characters in a deliberately educational environment.
"With most parents only having one child, and with a great emphasis on education and protecting children's innocence in China, we've found that Chinese parents are increasingly prepared to spend real dollars on their children," Mr Cheung says. In a country wracked by piracy, Worldwide's healthy sales of the genuine article are a testament to this fact. //
http://www.telegraph....for-BBC-in-China.html
A great British success story, don't yo agree?
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LegalOccupier
I have never sl*gged off the Telegraph, I have been buying it for 30 years. The links I post to the Mail are ones I can verify. If someone else posts a link to the Mail (or any other source) I attempt to make sure the facts are true or evenly presented before I make a comment. It is on that criteria, the Mail often comes a cropper.
I have never sl*gged off the Telegraph, I have been buying it for 30 years. The links I post to the Mail are ones I can verify. If someone else posts a link to the Mail (or any other source) I attempt to make sure the facts are true or evenly presented before I make a comment. It is on that criteria, the Mail often comes a cropper.
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