Yep, you had to look under your sink (or in the scullery in those days) and if you could show him a box of OMO or whatever, you got a prize. (and they videod you, as I recall, for the TV ad!)
I remember the Omo and the White Tide man, there was Rinso and Surf washing powder too. I think we used Fairy Soap for washing and bathing, nothing fancy in those days and I don't remember washing my hair with shampoo either.
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