Sublimimal Advertising

[druiaghtagh]

I have heard it is or was illegal, true or false anybody please?

[woofgang]

depends what you mean.

take alook here

http://www.marketing-drive.com/results/headlines/11/subliminal-advertising-technique.html

[Xollob]

The US Federal Communications Commission banned subliminal advertising from radio and television airwaves in 1974, despite that fact that no studies have ever shown it to be effective and even though its alleged efficacy was based on a fraud.

More under Urban Legends.

[Peter Pedant]

it is certainly not lawful in England.

An early tele example - betty boop appeared unclothed in a few cartoons, does that count ? - was in the Monty python sketch, The Battle of Maldon (884) as re enacted by the Maldon WI, had 'Invest in New Maldon' in a few frames subliminally, whcih elicited complaints and a house of commons q, I think.

There was a second one ?Fluck and Law's rubber faces which had a memorable sentence - copywriters are incredibly good in bed, I must go to bed with one immediately.....that also elicited complaints. The programme makers loved a good complaint and said that they would sue anyone with a video of the evidence for illicit copying.

Someone somewhere on a bus probably, said that subliminal was defined in something like the Broadcasting Act, and all frames had to be shown for longer than 0.1 s

or something like that

[spudqueen]

There was a Columbo in the 70's about sublinimal messages, very good it was too.