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This is possibly my favourite programme in this genre. I am quite a cynic and particularly relish the boardroom shakedown and seeing the smug arrogance of some of them getting a dressing down from the Cockney entrenreneur. Those boys this year (some of them) are so utterly smug. I can't think of a better word to describe that one who was the first to go (he was the eldest and therefore the best to project manage the other according to him at least). And next in line is the smarty pants who says his name is a brand!!