When Hélène Mahieu uttered the immortal phrase 'Va Va Voom' back in 1998 whilst launching the Clio Renaultsport 172 in a new advertising campaign, Renault had no idea it had introduced a phrase that has become so popular the Concise Oxford English Dictionary has just announced it will now grace the pages of its 11th edition!
Since 2001, international footballer Thierry Henry has put himself in the driving seat of the new Clio on a quest to find out what the meaning of Va Va Voom actually is. Although the Concise Oxford English Dictionary has defined the term as ' the quality of being exciting, vigorous and sexually attractive'.
However as Chris White, Manager, Marketing Communications at Renault UK explained; "We're delighted Va Va Voom has become such a well known phrase that it has been entered in the Concise Oxford English Dictionary, and are thrilled the Renault Clio campaign has contributed to its popularity but, at the same time we're intrigued with the definition it has been given as we do not think you can define Va Va Voom. We prefer instead to let our customers make up their own minds seeing it almost as the English language version of 'je ne sais quoi'!"