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I'm not sure what to make of it all really...
In gaming terms it is just a trailer, so we have no "concrete" game play to go on at all.
On the other hand I find it quite shameful that the people marketing Dead Island want to create an emotional bond with the game by showing a disturbing portrayal of the death of a young girl and her family.
I genuinely hope that this trailer isn't out there purely for shock value, and that the developers will be able to back it up with a truly engaging and emotional gaming experience, particularly in a genre that has been lacking in recent times. If the people who are making this game can get it "right" and avoid turning it into a laugh-out-loud Zombie fest like Left 4 Dead (which is an utterly superb game) they are on to a winner.
I shall keep my eyes peeled for more info on this.
Ed.