If your printer is new, you're better off sticking to the genuine cartridges at least until your warranty has run out. If anything goes wrong with your printer, and it's found to have a "generic" ink cartridge in it, your warranty is invalid and you're stuck paying to have it repaired yourself. I have an Epson printer, and the cartridges for mine are about �15 each from a company in the Channel Islands. I only use genuine cartridges now as i've had some bad experiences with generic ones. The black isn't as black, the colours are a bit washed out, and they have a tendency to block the print heads. I had my printer apart in about 20 pieces not long ago, just to get it working again. (it's over 2 years old, so warranty had expired anyway) Now i've put genuine Epson carts back in it, it works perfectly. This doesn't mean i agree with their pricing policy though, i think they're vastly overpriced for what they are. But if you want your printing to look the best, i guess for now you have to pay the premium.