Every Little Helps - not at Tesco's it doesn't!

[lynbrown]

If your purchase is less that £1, you get no points on your card. So, if you pop in daily for a paper or a couple of bananas or a sweet for the kids, you wont get anything back. They should adjust their slogan to - Every sale over a pound helps. Not quite so catchy is it, but more truthful.

[milly143]

They have always made it clear you get a point for every pound you spend (or double points now I think) so it would seem obvious to me that if you don't spend a pound, you don't get points. I can't really see where the complaint is.

[lynbrown]

Because it makes no mention of spending a minimum of a pound in the slogan - it says every LITTLE helps, but thats not the case.

[milly143]

You're just being pedantic. Anyway, you spend 20p on a newspaper and you do get something back - the newspaper. It isn't a requirement by law that Tesco 'reward' you for shopping with them. It's just a bonus if they do.

[lynbrown]

I agree about the bonus, after all I could support my local newsagent and buy the paper there. But Tesco want to entice me into their shop, knowing I may buy more. Im just irritated at the misleading slogan.

[redcrx]

but isnt the "every little helps" slogan more to do with their supposedly cheaper prices rather than the clubcard system?

[milly143]

Yes, you could support your local shop by buying from them instead. Although you'll probably find the sweets you buy are more expensive then they are in Tesco, in which case Tesco would be rewarding you, with cheaper prices.

[gingejbee]

Agree with redcrx - I've never linked that slogan with their Clubcard scheme - it's a general statement about shopping at Tesco.

[stoofur]

Sainsburys Nectar is the same.

[Zeuhl]

<<Every little helps>>

is potentially related to many things associated with the Brand - it's deliberately abstract for that reason:

low prices
home deliveries
helpful staff
special offers
24 hour opening
etc etc

Why do you just relate it to the reward points?
.

[Jemisa]

Don't include 'Home Deliveries' they cost anything from £3.50 to £6.00 depending on the day.

jem

[Zeuhl]

LOL

But might that not be a 'help' if you are housebound or have no transport?

[Jemisa]

Lyn, Why don't you go just once a week, get a weeks supply of banana's, sweets etc, then you can go to your local shop for newspaper. You'll get your points the newsagent will get your custom and all will be happy.

jem

[Jemisa]

Zeuhl, You're soo right, because I myself shop at Tesco on line every week because I am one of those people. I shop early in the week when delivery is the cheapest. This way I am in control of my shopping & not someone else. and I say ThanQ Tesco.

jem

[stoofur]

My Sainsburys does not sell petrol.

[sir.prize]

Tesco: ?very little help?

[RATTER15]

A little pedantic maybe?

[stoofur]

Surely the point of these loyalty cards is to make you spend at that chain. Therefore if they can make you top up to the extra pound then it all adds up. Pretty much all companies are there to make money and maximise profits. Therefore they are going to do what they can to make you spend that little bit more (every little helps).

[mickrog]

go to asda then you will have nothingt to moan about

[venator]

And furthermore, you're supposed to get an extra "bag reuse point" when you take your own bag. They hardly ever give this unless you ask, and I always feel a bit mean *(Scottish blood helps with that!)

It all adds up though...