I dislike both this advert and the other Halifax one where the two girls are on the radio, and one spills her tea - neither of the adverts make me want to bank with the Halifax. ISA ISA is just inane, I'm glad I'm not the only one really maddened with the woman.
Doesn't matter whether you like the girl,or not, whether you hate the ad and also hate the ISA - ISA song/chant. Halifax has grabbed your attention, You will remember it, even in years to come.
That is prcicely their aim. Good or bad - Job Done. (clever)
I don't think I would have remembered it's the Halifax though, jem, just how much those particular ads are really unrealistic and irritating. When Howard did the Halifax ads, he was credible!