This doesnt surprise me even though it maybe extreme.
Having lived in the mainland, there is enormous pressure to join the consumer world and show off your "wealth" and brand acquisitions. Its one of the reasons that folf from Louis Vutton to Burberrys, Zegna, Dunhill, Tag-Heuer and all the rest of the so-called luxury brands are piling in there. Even back in 1995 there was demonstrable wealth starting to show with top of the range Porsches, Ferraris, Mercedes, Range Rovers beginning to appear on the streets of Beijing and Shanghai