who paid for those 70 million letters? or am i missing something. Our junk mail goes in the recycling bin, that goes for all the tat inside magazines, newspapers, endless rubbish.
Hang on - check with some other stories...sometimes (and I don't know why) the Mail suspends the addition of comments. Perhaps they're taking backups, or performing digital 'housekeeping' rather than trying to block specific comments.
Direct Mail is a highly measured and accountable marketing device. Generally, organisations using it are measuring the ROI (Return on Investment) very precisely - so as a rule of thumb, if it is happening, it must be working by generating more than it is costing.
99 people's junk mail is one person's useful info that becomes a purchase - and job done.
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