some sort of biccie with mallow on top. Think this has been asked before on AB. Bizarrely, my dearly beloved used to utter this line a lot when he was a child, causing much hilarity and **** take now as he pronounced it " evvwy one's a fwuffy one". bless.
Jacobs marshmallow tea cakes - (I think) - the dormouse at a tea party curled up and closed its eyes at the end of the advert, and said "Every one's a fluffy one."
Jacobs teacakes - it's a send up of the Mad Hatter's Tea Party - the dormouse wakes up, rubs it's eyes and sleepily says 'every one's a fluffy one' before curling up and going back to sleep - favourite ad of all time!