That's the whole point; they prey on people's guilty concience compelling them to send the money. It's a cheek to send unsolicited goods and then to tell the recipient that they must pay a stated sum for them! If they must send them out then they should request that if the recipient likes the goods and would care to support the charity then would they please donate a sum of their choosing. Personally, I would prefer not to receive these cards. I give to my own choice of charity, anonimously.