"If a new user comes on and has an idea they might find it difficult to find."
Could be true, but aren't we trying to hide it from new users who don't understand what is it?
"Been thinking about the Benefits category suggestion, how about moving Adverts as a sub-section to Media and TV? Would there be any merit in that thought?"
Not sure, Adverts is oddly prosperous and while adverts are on TV the M & TV section is for shows, not necessarily the bits in between!