// Google’s new policy means user data from more than 60 of its services will be pooled to create a single profile for each of its hundreds of millions of users. By matching data from search histories, Gmail and YouTube, among dozens more services, the firm will be able to infer more about users’ interests and target advertising more accurately. //
Are are not safe from Google tracking your behavior by not having a Google Account. It can still build a profile of someone using your IP address when using the internet. By joining the dots, that is to say matching the data from a Google Earth search with another Google service like looking at YouTube videos of a particular place, their software is able to predict you are planning a holiday. So that next time you visit your favourite website that has Google Ads, you will see adverts targetted at you for swimming costumes, cameras or swimwear. This is highly sophisticated advertising which in itself is not sinister. The problem is that most people don't realise they are leaving clues to their future spending when they are using their Android phone or using maps on their PC.