spam up?

[andy hughes]

Given that Spam was, is, and always will be the naffest food on the planet, advertising it as in some way new, hip, and cool, was always going to be an uphill struggle.

So why have they used a tune that a dyslexic four-year-old could improve, a slogan that means nothing at all, and visual images including a man giving his wife a Spam salad as an aniversary 'treat'?

Are they trying to be ironic? Or are they succeeding, and I don;t get it? your thoughts?

[Octavius]

Whatever they have done they have succeded in getting you to talk about Spam!

[NiceCupOfTea]

It's great! They are definitely playing up on Spam's naff image. I would love to see fake 'cool' adverts though, something on the line of the martini adverts or that awful ferrero rochet 'with this spam, you are spoiling us, tee hee hee (flutters eyelashes flirtateously).......'

[Loosehead]

You mean you never treat the missus with a nice deep fired spam fritter Andy? Aphrodisiac you know!

[andy hughes]

Thanks Loosehead - that's solved the problem of tea tonight!