Actually I am not impressed by it, it advocates an act of minor violence, I feel.......I have been thinking about writing to Ofcom - it comes under their jurisdiction - discovered this after I objected to the ASA about McDonalds usage of young kids at the Euro with the title "We are proud to support the Euro players escorts." They could have used a more appropriate synonym for 'escort'. The complaint was steered to Ofcom
I complained about an Ad a few years ago. I think it was for chewing gum. A man threw up a rat I think just as we were eating. The ITC informed me that they had never had so many complaints about one Ad. It was removed and Wrigley apologised.
Have you seen the new Aldi one? It is so funny IMO. The little girl's face when she says the badge her big brother has made for her says 'Angel' when in fact it says 'Monster' is a picture to behold!