google search results

[crisgal]

what does it mean when the first few ads are highlighted in the results page? Someone told me not to click on them as they cost small companys money and business but i didn't hear the explanation.

[rojash]

It means that the sites shown have paid to be associated with the words that you have typed into Google.

[crisgal]

Do they then pay something every one sometime clicks?

[squarebear]

Yes. They pay Google some money if you click on their advert and if the adverts are on sites like this, Google than pay the site owner some money.

[crisgal]

everyone sometime clicks???

my god the 'mensha is really setting in now!

[hcts82]

These ads are paid ads - it means the website's advertising with the search engine in the PPC (pay-per-click) method. It's a form of outbound marketing, which means you advertise your business in mass-advertising methods, such as these paid ads, as well as banners, junk mail, etc. There's also a a form of web marketing called inbound marketing (http://en.wikipedia.org/wiki/Inbound_marketi
ng),
which does the opposite things and lets the target audience find the business itself through useful content links instead of the other way around. It's considered more effective than paid ads. Some web-based companies, like www.servula.com, provide these services.

[hcts82]

These ads are paid ads - it means the website's advertising with the search engine in the PPC (pay-per-click) method. It's a form of outbound marketing, which means you advertise your business in mass-advertising methods, such as these paid ads, as well as banners, junk mail, etc. There's also a a form of web marketing called inbound marketing (http://en.wikipedia.org/wiki/Inbound_marketi
ng),
which does the opposite things and lets the target audience find the business itself through useful content links instead of the other way around. It's considered more effective than paid ads. Some web-based companies, like www.servula.com, provide these services.