Americans seem good at this. 'Joke me' means 'you are kidding me' or 'you are joking with me' not 'you are telling a joke to me', but though it sounds a bit odd to us, is breaking no rule.
Another which sounds odd to me is 'to grow a business', yet there's nothing intrinsically wrong with it. We grow plants, after all.
But 'I'm hurting' ? When did 'to hurt' come to mean 'to feel emotional pain' ? Surely it has always been transitive, 'to hurt somebody or something'.