That bloke warbling on la la la ing all over the place on the Butlins ad. I will never go there even if I wanted to because of that awful cheesy advert.
What's yours (Go Compare ads dont count cos everyone hates them)
The Butlins ad people are trying to trigger a feeling of nostalgia in viewers in the hope that they will remember when Butlins was really cheap and naff rather than hiw it is now, which is expensive and naff.
I don't watch much telly but when I do I get very annoyed by any advert that has some tuneless woman doing a cover version of a decent song as the backing track.
Not annoying, but cringingly embarrassing are the Grant's Whisky ads sponsoring re-runs of "Cheers" on ITV4. A beige family in a beige living room playing charades - a "party", of the sort we've all been to, and spend the rest of our lives avoiding. I can't imagine how or why anyone could think it was worth screening. Are these really the sort of people that would drink Grant's? Then count me out! (Incidentally, there's no drink to be seen during the screenplay!).
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