Until recently I owned my own horses - so understand how they are part of the family - HOWEVER, no on eis making jokes directly aimed at you and your equines, so I personally would not be upset by them. 8,500 horses were slaughtered in the Uk last year and the majority were shipped to Europe - perfectly fit for human consumption, but, understandably no demand for it in the UK ................ I am annoyed at the manufacturing industry for letting this happen in the UK food chain and am more upset by the fact thay I may have eaten horse without knowing - I can say I have previously tired horse in France, was not keen, would not wish to again - but only because of the taste not morally. I spent 8 years as a vegetarian years ago when welfare in UK let alond over farming left a lot to be desired, but now things are much better and I only eat Uk raised livestock, and know a lot about farm assured produce and conditions .................... I am getting slightly fed up with seeing the horse related jokes, now thatt's "old hat" and a little boring. But to return to you point of "how would you feel about joke after joke about your loved pets being killed for meat?" ..... I don't believe anyone has done this publically to anyone have they? And I am sure if this has happened to you privately, it was meant to be a lighthearted reaction to something I personally feel is a shocking state of affairs that we cannot trust out food suppliers. I buy meat from a local butcher with 100% UK traceability, I buy no processed food - nor would I.