Are The Diet Coke Adverts Acceptable Or Sexist In Any Way?

[Ronnie10]

The ones where a group of women are oggling a sweaty menial worker who then whips his top off to show a glistening well toned body with the women in near orgasmic excitement.

Would this be as acceptable had it been a group of men oggling a woman?

What is your stance on this?

[Ronnie10]

I forgot to add there's a woman usually singing " I just want to make love to you" or something similar.

[Ronnie10]

Has anyone got a link to the latest advert?

[Baldric]

You're the clever one ronnie, surely you can find a link!

[B00]

No, its absolutely not acceptable at all!

I taped,then watched it on a constant loop in shock,horror and outrage for half an hour.

[rockyracoon]

Of course it's sexist but it just helps to even up the score a bit ;)

[Frank97]

.

http://www.youtube.com/watch?v=HuHV4gwSXn4&gclid=CMLc9srP6LUCFUTItAodkUAAiw

[society]

in a bag? ;)

[Zeuhl]

This sequence of Coke ads is very useful

Whenever a female is banging on about advertising being sexist because it exploits images of the female form...

Just produce Exhibit Coke!

[Ronnie10]

"You're the clever one ronnie, surely you can find a link! "

Well i'm at the library and there appears to be a problem regarding posting videos and animated images if you must know.

Thanks frank for the link.

[lady-janine]

do i think it's sexist. will just have to watch it a few more times to make up my mind.

btw the singer is etta james and she is singing "£i just want to make love to you" now just a few more hours of watching and i'll let you know whether it is sexist or not.

[joggerjayne]

This thread is tongue in cheek, but it made me think ...

Of course "sexism" is bad when it means that guys get better jobs than we do (a complaint that was a bit tricky in the 90s when the Prime Minister and the reigning Monarch were both women) ... but ...

Is it getting a bit out of hand when some people shout "sexism" when ...

... men are portrayed as masculine, and attractive to women, and

... girls are portrayed as feminine, and attractive to guys?

Isn't that how the species survives???

Don't guys love being attractive to women?

Don't we like it when guys find us attractive? (even if it is only the elderly, short sighted ones?)

I think the term "sexism" should only be used when a person suffers a disadvantage or detriment because they are a particular gender.

[netibiza]

It's nature................

[erin-x]

The Diet Coke adverts are hardly anything new! I liked the one in the lift :)