Dear me, some of the pretentious twaddle on this thread beggars belief.
I don't use Iceland, purely because I don't really have a need to go in there.
I do use Poundland and similar shops regularly. Why pay 60p per item over the odds when I can get my deodorant and shower gel for a quid a shot?
I regularly buy 3 cans of soft drink in Poundworld and 2 bags of sweets when going to the pictures with my son. Better than paying 3 or 4 times that much in the cinema itself.
Apparently, some on here consider those of us who use such stores as 'chavs'. At the risk of sounding like I'm blowing my own trumpet I've been part of the modern equivalent of 'the thin red line'(and get thanked regularly when I wear my medals and beret on Remembrance Sunday), dealt with drunks, rowdy behaviour, prevented assaults and criminal damage in my local community as a Special Constable, give my time voluntarily as a rugby referee and as part of my job ensure the safety of unconscious patients at their most vulnerable. Despite all this, I'm a chav.
Some people really, really need to get over themselves.