Quizzes & Puzzles2 mins ago
"x" Car Company
5 Answers
Chairman of X car Company is a man of conventions. He tells his staff,"Look Modern Marketing concepts are all useless. Agreed that the customer is the king bu don't depend on him to generate new product ideas."
Head of product design sections believes that "great product ideas are born only in labs, ignore the ignorant customers." in this organization so far, only sales function was considered important. You are appointed as the marketing manager. Discuss the following questions.
a. Was the chairman right? Why or why not?
b. Which concept did the company use?
c. Explain & justify the new setup of marketing department you have in mind.
d. Offer a word of advice for the chairman & head of product design
Head of product design sections believes that "great product ideas are born only in labs, ignore the ignorant customers." in this organization so far, only sales function was considered important. You are appointed as the marketing manager. Discuss the following questions.
a. Was the chairman right? Why or why not?
b. Which concept did the company use?
c. Explain & justify the new setup of marketing department you have in mind.
d. Offer a word of advice for the chairman & head of product design
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as did one of the other new posters earlier (can't remember which one)