Converting site traffic into revenue

[stream]

I'm writing a business plan and want to give some figures that are indicative of what revenue I can expect from site traffic. i appreciate that due to the number of variables involved any info from other sites is largely useless but i would really appreciate some ball park figures e.g. 50,000 click through per week = �100 affiliate revenue. thanks

[whqttt]

It depends entirely on the type of site you have.

If it's an online retailer, you can expect the sale to click ratio to be anywhere from 1:100 (or less - sites like Amazon get a lot of window shoppers), to 1:2 (online pizza ordering, for example. Most people who go to the site are already intending to buy).

The affiliate system is probably best looked on as a reward card (like a nectar card) in that it gives a trivial amount back depending on traffic/spend.