I thought it was great when it first started. No one knew what to expect. Although I haven't seen it for a few years, it seems to be a show for attention seekers and show offs now.
I am looking forward to it. I like Emma Willis and I think it will be better this year as they claim the ages of the housemates will be more mixed. Time will tell but I bet I will be hooked by the end of the first week! ;-)