Hello. I am an MBA student and I have a survey. Would anyone be willing to participate?

[Huskatta]

I would be grateful if anyone would take ten minutes to answer my questions.

It is about CEO attributes and how you as a consumer will behave in given situations.

This is the link:
https://www.surveymonkey.com/s/Huskatta

Thank you so much in advance:) Have a nice Christmas

[Mosaic]

Hi Huskatta
I have difficulty responding to the survey because I have a very limited imagination. ie I don't buy bottled water, and when I am buying a larger item such as a laptop, in the scenario you set out my questioning would focus on ease of local repair, company reputation for dealing with customer after care, and then maybe carbon footprint and ethical treatment of workers.
Maybe for the bottled water scenario my priority would be a local / regional supplier over a multinational.
But I can honestly say that I am not at all engaged with the personalities who run companies whose goods i buy.

[DTCwordfan]

which Bus School then....?

[DTCwordfan]

The base question is very weak - I have done work in the food/drinks sector and know some of the mgt team of a major drinks organisation.....each company looks for differentiation, be it flavour, packaging, communications etc, never mind price. You are setting in place a commodity and the bottled water market is anything but that. Suggest you look at the history of how it developed and how Coca-Cola and Pepsi got "surprised" when it dawned on them that there was far more competition out there when you realise there is a limit to what we can drink in a day - and bottled water was making serious in-roads to that (This of course was in the USA and then spilled over here).

Your questionnaire needs reconstructing therefore - as it stands all my answers would be ambivalent. Hope this helps

[Mosaic]

...'bottled water...spilled over'.....
Good one DT!

[jomifl]

I began to aswer your questions but got so bored with ticking 'no opinion' that I gave up.

[DTCwordfan]

what happened to Coca-Cola perhaps...Dasani, purified tap water with Bromine from Bromley...remember that! They wet themselves sidestepping that one.

[Mosaic]

OK folks, given that this is a genuine attempt to get some research data, why don't we suggest better questions for the survey?
It'd help if Huskatta could join the conversation.
eg if the purpose of the research is to quantify the effect of a CEO's personality on consumer decisions, how is that best tested?
Huskatta - lead the conversation from here.

[DTCwordfan]

Agree, Mosaic, its his project.....even though we could suggest ideas on how to rebuild this.

[jake-the-peg]

I think the point of this research is to look at how the image of the head of an organisation affects people's buying decisions in the high tech industry

That's why you are asked to imagine that all the other attributes are exactly the same (which in the real world is impossible but you need to try to exclude it)

I suspect the first questions on water ae the control - because it's notionally a commodity item so you compare the responses on water to those for a high tech device like a laptop.

You're quite likely to be totally abivilent to how visionary a leader is when buying water but is that likly to be the same when you're buying a high tech device?

People claim to be uninterested in these things but if you're oferred two identical notebooks to sell one branded Amstrad and one Branded Apple I know which one I'd want to be selling.

[jomifl]

Steve Jobs was an inspirational CEO and he had integrity and principles but if I could get a marginally better product than his for the the same price it would be no contest.( provided that it was not made in a chinese slave labour camp or by children........)

[DTCwordfan]

No response from Huskatta - cant be the Delft School as that is a credible school over there and their students would be closely tracking this.

I doubt the CEO's standing made up 0.25% of the marketing mix, Huskatta, hence this is an irrelevant survey.

It is a replica of those surveys that ask you to score a hotel's facilities but they never ask you the really imprtant question which is "What matters to you!"

All I look for is a clean bed and bathroom, food and bar, perhaps a decent checkin, concierge and wifi. I couldnt give a monkeys to downturn, the gym, the pool, the colour of the front gates etc......so scoring 80% on say the gym is trivialised if it only makes up 5% of the overall mix to what counts.

The same applies here.

[Ann]

Not sure I believe this is genuine?

[boxtops]

duplicate post http://www.theanswerb.../Question1090174.html

[EDDIE51]

The only time I would have the remotest knowledge or intrest in the CEO of a company would be if I bought a Dyson product. That is only because the company founder features in some of the his own adverts. Even though I admire he man I would never buy his products , too expensive and over complicated. In fact I can not imagine any situation where the CEO would have the slightest influence in my decision to buy a product.