boxtops - "Why are people so obsessed with Susanna Reid? She's nothing special.... "
People are not obsessed with Susanna Reid, the media is, which is not the same thing at all.
As I have suggested on another thread, the media made a big noise about the 'chemistry' between Adrian Chiles and Christine Bleakley (I know, it is laughable putting Chiles and 'chemistry' in the same sentence!) - and ITV wallowed it, poached them, took a massive ratings hit, and ditched them.
Now it seems they are going to do it all over again with SR, because she is 'hugely popular with the nation ...'.
No she isn't - she was popular on Strictly Come Dancing which is not the same thing at all.
The parallel here is The X Factor - you can be in the nation's living rooms for twelve weekends in a row, and the media will write about you ad nauseum, and say how 'popular' you are - but what happens when the series finishes - how 'popular' are you now?
I can't believe that if I can work this out - and have my position backed by some very expensive evidence, that the ITV commissioning editors can't see it as well.