I have bought 4 items on Bid Up TV. The phone call lasts about 40 secs..so costs you 60p. (that is if you bid a reasonable price so you are not continually on the phone). The price includes VAT but postage is added so must be taken into account. You must decide if something is worth it or not. I bought a FILA watch. they said it was worth �140. I paid �50+p&p. Nice watch,I thought it was worth how much I paid. They take 3 high street prices and give the average price. Bargains are there, but judgement must come into it also.EG:Ben Sherman watches seem to be sold in job lots and I think they are a special purchase by the tv Co.They are only worth the �25 they normally sell for.Still not bad if you wanted one.