The Peta spokesperson's anthropomorthisism -
"“We hope our memorial will remind people that chickens are not just body parts to pick out of buckets but individuals with feelings who, like us, don't want to die in an upturned lorry or at an abattoir.”
is probably typical of the organisation's ethos, and if it wishes to fund a memorial, and obtains suitable permissions to erect it, then fine.
But to expect the majority of the public, who are meat eaters, to indulge in such hypocracy would be utterly futile - let's face it, most people simply aren't interested.