From a mathmatical point of view, and struggling to remember what it said in Simon Singh's excellent 'Fermat's Last Theorem' I think I know why.
A proof is mathematical formula that shows definintively that what one is trying to show is absolutely correct for all possible values. Although one can demonstrate that five colours cannot be arranged on a plain such that they all touch, this doesn't - of itself - prove that the same is true for six colours. Although one can definitely demonstrate that six colours cannot be arranged on a plain such that they all touch, this doesn't - of itself - prove that the same is true for seven colours, and so on...
To constitute a mathmatical proof, the formula must prove that any number of colours over three (I presume) cannot be placed on a single plain such that they touch. God knows what the proof would be though!