Shopping & Style0 min ago
What do you think of the Saab 93 advert?
I was wondering whether anyone wouldn't mind sharing with me what they think happens in the Saab 93 advert (Summer Breeze one). What parts do you think are ironic? What is the message in it? And do you think it works? etc. etc. any opinions will be most appreciated. You can see it here...
http://www.visit4info.com/details.cfm?adid=31420
Many thanks in advance.
http://www.visit4info.com/details.cfm?adid=31420
Many thanks in advance.
Answers
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What do you mean ironic?
This is just a slight reworking of the standard 93 convertible ad that came out last year.
I suppose it is slightly ironic that a car company that comes from a Sweden does such good business with its convertibles.
I think the theme of the ad is that it doesnt have to be sunny and warm to enjoy the qualities of a convertible and you can bring a bit of sunshine in anywhere.
Also i can assure you this ad doesnt make me want a beautiful new saab 93 any more than i already do - so i'm probably the wrong person to ask as to whether it works or not!
This is just a slight reworking of the standard 93 convertible ad that came out last year.
I suppose it is slightly ironic that a car company that comes from a Sweden does such good business with its convertibles.
I think the theme of the ad is that it doesnt have to be sunny and warm to enjoy the qualities of a convertible and you can bring a bit of sunshine in anywhere.
Also i can assure you this ad doesnt make me want a beautiful new saab 93 any more than i already do - so i'm probably the wrong person to ask as to whether it works or not!
No - i am huge saab fan - i really really really want one of the new 93 convertibles ,this ad doesnt add to that wanting - its already at the max!
The reason they are repeating it is this is for the new desiel model!
I'm guessing you think this ad is ironic because it seems to be promoting global warming - is that how you see it?
The reason they are repeating it is this is for the new desiel model!
I'm guessing you think this ad is ironic because it seems to be promoting global warming - is that how you see it?
I see!! I thought you were implying that you didn't want one at all and nothing could make you want one!
I just mean ironic in the sense of the lyrics really. "summer breeze" put with visuals of snow!
do you think that the same ad has been used because they thought it worked last time so are trying it again? or they're playing on the fact they used it last year to remind the viewer of it, and emphasise that this is a 'new' version?!
I just mean ironic in the sense of the lyrics really. "summer breeze" put with visuals of snow!
do you think that the same ad has been used because they thought it worked last time so are trying it again? or they're playing on the fact they used it last year to remind the viewer of it, and emphasise that this is a 'new' version?!
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