This looks familiar, I wrote this essay a couple of years ago. I'll see if I can dig it out. Ok mine was 'In what ways have economic pressures and technological changes transformed the production and consumption of American culture? Discuss with regard to at least two cultural forms or practices.'------------------------------------------------------------------------------------------------------------------------------------------------------
Here's my notes, if it helps at all.
Define culture, economic pressures and technological changes. US has a dominant culture which is produced and consumed in form of TV, music, movies, sport. Go to book for quotes.------------
Music - transformed by records, radio and then MTV and mp3s. In 50s, jazz came from new black urbanites, records and radio brought the new music to a wider audience. Culture is consumed and produced differently. NB. use Napster as example of modern innovation in how music is distributed.--------------------
TV - always been commercial and subject to economic pressure in USA in contrast to BBC's 'educate and entertain' ethos. TV advertising helped create post war 50s boom which in turn created more consumption of 'culture'. Deregulation, cable and satellite changed TV, niche marketing.
Consumption of TV changed with economic pressure of advertisers. More commericals, change in format of shows. Post-modern cynicism is frequent, TV knows it is trash so viewers enjoy it on another level (maybe just another ploy from advertisers?),
Conclude with Schumpeter 'creative destruction'.
Hmm, hope it means something to you. If you're doing D214 then it should.