I am pretty sure the ad will be removed from our screens as it only needs a few dozen complaints before the authorities pull the plug. However the ad has been shown in cinemas for many months now- in fact it was shown before a children's film (Paddington) this week and I could sense that quite a few parents/grandparents were squirming as their seven years olds were subjected to 'booking brilliant' etc
Neither really. It's a bit "You're so MoneySupermarket" or "Confused.com" ... i.e. an unimaginative and lame attempt to get the brand into general speech.
The first time I heard it I honestly thought they were swearing, I know that is sort of the point and I was surprised it was allowed, especially before 9 pm.
Thought it was me simply being a prude, and hadn't heard anyone else complaining, but I do think it is really unacceptable. Why do they feel the need to do it, must be desperate. Ok, I know that's how things are, but just don't like it.