Same Ibuprofen, Different Prices !

[mikey4444]

When I was buying some Ibuprofen this morning, I noticed the following anomaly ::

"Feminax" 342 mg Ibuprofen Lysine....£4:35
"Nurofen" 342 mg Ibuprofen Lysine....£2:99
Ordinary, generic Ibuprofen......about..£1.50

Three packs, containing exactly the same drug, in exactly the same amounts, but hugely different prices ! The Feminax came in a FAB pink box, obviously to appeal to women, and was marketed as especially good for period pains !

I seem to recall Watchdog have something on this last year. Why would anybody pay £4:35, when they can get exactly the same thing for a third of the price ? Has the world gone mad ?

[mrs.chappie]

32p for 16 at the Co-op in Sherburn in Elmet yesterday.