There's a bit more to it than that flowchart, New Judge.
For example in this document ...
https://www.gov.uk/government/publications/vat-supplying-digital-services-to-private-consumers/vat-businesses-supplying-digital-services-to-private-consumers
... you can find ...
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The new rules for supplies of digital services to non-business consumers is a specific rule so you should approach the issue as follows:
1. Determine whether it is a digital service (because if it isn’t, the general place of supply of services rules will apply).
...
Defining digital services
[Other services defined, then ...]
Electronically supplied services
The rule change only applies to ‘e-services’ that are ‘electronically supplied’ and includes things like:
* supplies of images or text, such as photos, screensavers, e-books and other digitised documents eg, pdf files
...
* website supply or web hosting services
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