Well I don't think doctors have got any moral authority, why should they have? My own surgery doesn't dish out antibiotics like sweeties. I do wonder whether in fact the "we hear" is code for "alarmist newspapers tell us and we don't investigate for ourselves" especially with the rider about coughs and sneezes. Coughs and sneezes are symptoms and have never of themselves killed anybody, its the cause of the coughs and sneezes that are the killer or not. Yes I am well aware that damage by historical over prescription of antibiotics has been done and can't be undone but I don't believe that her in the Uk, it continues.
If you read the news briefing for the actual report, Europe comes out rather well and I suspect that the UK alone would come out rather better, the greater problem lies with countries where antibiotics are available for purchase without any prescription or other control.
http://www.who.int/mediacentre/news/releases/2015/antibiotic-resistance-lacking/en/