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No best answer has yet been selected by Vimto. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.Both IIII or IV correctly denote four so it's simply a matter of preference. Some find �IIII� gives greater symmetry to the clock face (not me). Some find "IIII" makes arithmetic easier.
King Louis XIV of France despised the Roman God Jupiter represented by "IV" and that is why he insisted on clock makers using "IIII" (I made that up).
Google "why iiii not iv".
The markings on the clockface of "Big Ben" (sic) are barely discernible anyway.
http://underscorebleach.net/albums/london/big_ben.jpg
Luckily we can tell the time by the orientation of the hands rather than specific marks upon the clockface.