oe Gladwin - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Joe_Gladwin Joseph "Joe" Gladwin (22 January 1906 – 11 March 1987) was a British actor. ... rhotacism (which he concealed when acting by substituting the letter R for a guttural sound), ... He was also the voice of the "Hovis" television ads for many years.