best kid

[beenee]

Just an observation: the little boy in the Ribena advert (where he stands beside his 'Tom - age 4' mark on the wall) is how kids should be portrayed by the media. Good, wholesome images unlike those of demonic brats given the opportunity to mess up their parents' house and pre-pubescent S Club juniors singing about boyfriends and girlfriends. Kids these days don't seem to have a childhood anymore - it's like all the forces of modern society are in a rush for them to grow up as quickly as possible. Am I the only one so annoyed by this?

[answerbok]

No but McDonalds, and Walkers and Nestle and Captain 'hook' Birdseye, and Argos and Next and .com might disagree with you. What's it got in it's pocketses... Fagin would turn in his grave.

[nona suomy]

it's true, kids have disposable income that is ripe to be tapped into and if they run out of their own, they'll just as quickly spend yours. The power of a moaning child (canihaaaaaave...) keeps the Ad men filling the gaps between the kids programmes...

[benross66]

I believe in many European countries there are far stricter rules relating to advertising aimed at children. You Are Not An Advert is a hard message to relay to a child, especially when everything around them suggests otherwise. Sorry I cannot help with whom compaints should be addressed, but there must be pressure groups/forums designed to combat the abuses which take place. Perhaps you need join one of these.