guiness fish

[MONKEY123]

what does a fish riding a bike have to do with selling guiness?

[IndieSinger]

They used to have a slogan, which ran, "A man needs a woman like a fish needs a bicycle".

[IndieSinger]

No, t'other way 'round (switch "man" and "woman"). I think.

[AllYourBase]

"A woman needs a man like a fish needs a bicycle" was a line from the U2 song "Trying to throw your arms around the world" from Achtung baby. I think Guinness used the line in one of their 'ironic' adverts a fe years back

[jenstar]

Sorry to disappoint any U2 fans who still believe this is a product of Bono's lyrical genius, but "a woman needs a man like a fish needs a bicycle" is a very old feminist slogan from long before Achtung Baby came out.

[thewillow]

jenstar is dead right.

[MrIxolite]

and it was used by Guinnes during their "Not everything in Black and White makes sense" campaign

[DOB]

Maybe they mean that guinness needs advertising like a fish needs a bicycle. The stuff practically sells itself. Its DELICIOUS!

[Brugel]

Presumably, the aim of every advertiser is to get people to remember their product. So any image which is unusual or bizarre is more likely to achieve this and that could be the reason for the fish and the bicycle.