What is SEO and how is it done? How it helps my internet business?

[altoncampbel]

What is SEO and how is it done? How it helps my internet business?

[Ethel]

It is a marketing tool that brings your company to the top of the list of results when people search in google and other search engines.

Supposedly. :|

It directs potential customers searches to your website - directing web traffic. Have a read of the Wikki website for more in-depth explanations:

http://en.wikipedia.org/wiki/Search_engine_opt imization

What I would say is be careful which SEO you choose - you could be paying a lot of money for nothing, and proving it is extremely difficult.

[Darrelljones]

Through SEO you can boost your website visibilty,Get wide reach-focus locally, nationally and even internationally.It is one of the best cost effective promotional tool.
Also there are two types of SEO-White hat and Black hat SEO.

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies Or any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic.
White-Hat SEO Tactics:
1. Quality Content
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
3. Titles and Meta Data
4. Keyword Research and Effective Keyword Use
5. Quality Inbound Links
And last but not the least keep them updating.