I read somewhere that some folk seem to think that Cliff Richards is trying to look young again, I'm not sure in what way he could do this. He dresses normally, smart, no hair colour, no sign of a blown up face / botox, apart from keeping himself as fit as possible there's very little change that I can see.
So the question is really, are there more options for a woman, (Older woman) to attempt to look younger than a (older man), its got to be yes in my view, a lot more. To name a few, A tan blast, Botox, wrinkle injections, heavy makeup . Can you think of any more. I dare say men could go in for botox/ injections, but most wouldn't go that far.
men who wear make up, the likes of Boy George, and those as said in the public eye can and do get away with it, your average Joe probably wouldn't go for that look
Well good examples are a air hostess, the younger ones look pretty good, then you can see the near on retirement one making a dreadful effort to keep up by piling more on, then you have Katie Price who has lost the battle I think.