Hi Missjef
I guess a lot of it would depend on how well off the parents are, cos I know if I were rich, I'd splash out a bit when birthdays came around too, and in which case no, I wouldn't think that was a lot.
But I'm assuming they're not rich, so yeah, I guess thats a lot for a 10 year old, but for kids these days its all about ipods and xboxes, mobile phones, cameras, quads and playstations....All of which are very expensive items. Certainly far more so than the action men, bikes and barbie-dolls of old.... And you can't get away with one pressie on your kids either, they wanna tear thru a pile of em! So inevitably, birthdays and crimbos are gonna become more and more expensive as times change and technology progresses. Imagine what people are gonna be spending in another 100 years!
Kids really don't know how lucky they are to be growing up today, pressie-wise it's the best they've ever had it (shame we can't say the same about the state of the country, but that's not for this thread!)