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Agent responsible for distribution

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cjmcmichael9 | 16:59 Mon 14th May 2007 | Business
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If you were an Agent responsible for the distribution of the Dominican Republic Organic Coffee, What marketing strategies would you employ to reach the roasters and distributers in the US?
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What you could do is find a graduate who has been asked to do some creative thinking of their own and ask them.

They would doubtless be too idle to do their own research and they would probably put the question on one of those "answer" type websites.

All you need do then is copy and paste the answers they get from people who are more intelligent or can be bothered to do their own research.

Simple - I see a distinction coming
Question Author
Having a hard time understanding the the instructor and just trying to get it from a different point of view for it to make sense, along with first time to school 25 plus years.
Just be honest in your question then. Nobody minds pointing you in the right direction butthe number of lazy "graduates" posting questions on this site is frightening - and these are the future?

To answer the question, you need to think like a roaster and distrinuter. They quite simply want to make money. Your marketing strategy should be aimed at making sure they know they will make money and that you will remain a stable and ongoing source of income for them. If they can save money at the same time by dealing with you, so much the better. Look at Maslows theory, although I hate it as it applies to everything we do, it DOES apply in marketing big time
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Thank you so much!!

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