They had lager in the UK 40 years ago ? Must've been a niche market then. I seem to recall the massive marketing push was about 3 decades ago to capture the youth market. Why did they not list ale instead ?
wiki
Beer in England pre-dates other alcoholic drinks produced in England, and has been brewed continuously since prehistoric times.[citation needed] As a beer brewing country, England is known for its top fermented cask beer (also called real ale) which finishes maturing in the cellar of the pub rather than at the brewery and is served with only natural carbonation.
English beer styles include bitter, mild, brown ale and old ale. Stout was also originally brewed in London. Lager style beer has increased considerably in popularity since the mid 20th century. Other modern developments include consolidation of large brewers into multinational corporations; growth of beer consumerism; expansion of microbreweries and increased interest in bottle conditioned beers.
Price rises
The dramatic changes can be seen in the rising prices since 1973
A pint of lager cost 14p. Today it's £2.87
A loaf of bread cost 11p. Today it's £1.30
A pint of milk cost 6p. Today it's 46p
250g of butter was 13p. Now it's £1.42
A dozen eggs were 33p. Today they're £2.78
A Kg of apples cost 28p. Today they're £2.02
A Kg of carrots cost 11p. Now they're 91p
A Kg of sausages cost 58p. Today they're £4.84
A Kg of sugar was 11p. Today it's 93p
Instant coffee was 28p. Today it's £2.67
A kg of self-raising flour was 15p. Today it's £1.19
A litre of diesel fuel was 8p. Today it's £1.41
A detached property cost just under £17,000. Today it's just over £305,000.
I bought my first pint in 1976, and I cannot recall the exact price; I think it was somewhere around 50p.
Salaries have also increased, of course, although, probably not by as much as the price of comestibles. I think the average UK salary in 1973 was £2,000 pa.
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