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Cheap cooking sauces

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legal girl | 16:07 Fri 15th Jul 2011 | Food & Drink
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A friend has just come back from the supermarket with a jar of their own "Basics" range curry sauce for 9p - can anyone explain how supermarkets can make moey out of these products? Not convinced about the taste of these things but I just don't know how they make their money.
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Sheer volume of production, and probably cheaper ingredients, I expect - these things don't cost much to make, but it's the advertising and "label name" which mean that companies get away with charging much more.
It's probably the rubbish left over from the better products and it's cheaper to sell then pay waste disposal company to get rid of it.
Or perhaps they can still make a profit and all curry sauces only cost 6p to make and they're fleecing us...
Not so long ago, Tesco were selling their 'Value' curry sauce (in 390g) tines, for 4p. It was an excellent product, producing a mild, creamy curry, packed with sultanas and onions. Alas. it's no longer stocked, but if Sainsbury's (who, I seem to recall use the 'Basics' name for their cheap stuff) are selling something similar for 9p, I'll certainly be giving it a try!

It's also worth noting that the 'Value' (or similarly-labelled) pasta sauces, in jars, which the supermarkets stock are an excellent base (on their own) for a cheap pasta meal, or they can be used as the starting point for something extra tasty (by adding additional herbs or spices, for example). Morrisons do a really nice one with mushrooms in it.

Chris
I use that basics sauce, not the best but it is not too bad.
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