I must admit that despite McDonalds claiming their eggs are poached in the first sentence of the website on the link provided by Talbot, it seems to me from the next sentence that their eggs are fried.
How they can claim that their eggs are poached beats me. Cooking them within a Teflon coated ring on a grill with a small amount of butter is frying not poaching as clearly, no liquid is involved.
Time to complain to the ASA folks. If you need grounds, it's that poaching is traditionally regarded as being a healthier form of food cooking than frying due to no involvement of oils or fats in the cooking process. Clearly, McDonalds are frying food under the guise of poaching the said food. The fat used in this case is butter, which has a saturated fat content of about 51g per 100g of butter. Alternatively, the total fat content is about 82g per 100g of butter.