Actually fruit and veg was prevelant throughout many of the smaller supermarket chains in the 70's. Cater Brothers were considered to be the market leaders in this firld in the south of England, with around 30 branches in places like Bromley, Putney, Reading, Morden, Croydon, Canning Town, Edmonton....... They had a huge distrubution warehouse in Selinas Lane Dagenham and delivered daily to all their shops. They were taken over by Debenhams in 1972 and expanded throughout the 70's until being sold in 1979 to Presto... Key Markets also, as well as Wallis supermarkets were also leading their supermarket businesses with fresh food sales as a platform. The 80's saw most of these names vanishing from the High Street as the big boys continued to swallow them up....