yup me neither sara - kitchen and bathroom paint always has a sheen to it - the Endurance (see, remembered the name now!) paint is proper Matt finish. I got it mixed in a beautiful soft green for my kitchen, dining room, hall (upstairs and down) stairs and utility - basically all the areas that get a lot of traffic with kids trailing hands and bashing school bags etc. Been up a year now and completely unmarked! - haven't even had to wipe it as it seems resistant to dirt!!!